Gift Basket Etiquette

Who could resist a basket filled with goodies? No one, right? Perhaps that's why gift baskets make such wonderful presents. However, like any gift, it's important to know proper etiquette, especially in the business world. The right occasion When you decide that a gift basket is the way you want to go, it's important to look for one that captures the occasion. For example, a wine basket may be the perfect way to mark a wedding anniversary, while one filled with fruit may be more appropriate for get-well wishes.

The bottom line is to use your best judgment when making your selection. Consider not only the occasion, but also the recipient's likes and dislikes. If you have any doubt, it's probably best to keep looking. With so many different gift baskets on the market, you are sure to find one that's absolutely perfect. Beginning on the right foot The first step should be to contact the recipient's organization to find out if there are any restrictions on gift giving. In addition to adhering to the company's gift-giving policy, keep the following tips in mind as you make your selection.

• Try to select a corporate basket that the recipient will enjoy, but also one that enhances the image of your company or organization.
• Look for one that reflects the recipient's job, interests, and the value of the relationship.
• Don't send anything that could embarrass the recipient or be misconstrued.