1. Who says you need a reason to let somebody know you care? You don't need a reason to enjoy delicious cookies or a nice glass of wine, so share your enthusiasm for all things epicurean.
2. A 'just because' gift basket is hard to define. Basically, it doesn't refer to a holiday, special date, or occasion. We recommend casually delivering one to a friend, and if they look at you like you're about to ask a favor, don't. Then you can ask a favor later.
3. Finally, sometimes you need something to quench your gift giving needs in that lull between May Day and Arbor Day. The 'just because' basket is just the thing.
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